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Messianic Jewish Bible Institute

mjbi.org


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What we provided
  • Copywriting
  • Message strategy
  • Print production
  • Website design

Project Overview

MJBI.org connects supporters to the work of equipping leaders around the world to reach the Jewish people. Since 1993, the Messianic Jewish Bible Institute has worked around the world to equip leaders to reach the Jewish people. They have seven schools in three continents, as well as an online School of Messianic Theology.

We partnered with MJBI at a time of great transition for their organization. A new president had just stepped into the leadership role, and with this transition, brought a refresh to their branding, website, and organizational communication methods. Through content strategy, we crafted their multi-facted goals into a simple message: equipping leaders to reach the Jewish people.

Their website now functions as a resource for teaching non-Jewish people about Jewish holidays and traditions from a Messianic perspective. From weekly Torah Portions, Israel Prayer Updates, and Jewish recipes, a new global audience of Christians is reached to learn more about the roots of their Christian faith.

Challenge
Rebrand MJBI with a more modern design to better communicate organizational values to a diverse audience.
Results
Simplified communication has yielded greater understanding from MJBI's audience and an increase in support engagement.

“It used to take us 30 minutes to connect with a donor and explain our mission. Now we can confidently do it in less than 30 seconds.”

Nic Lesmeister

President, Messianic Jewish Bible Institute



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