Project Overview

Most students struggle to know the truth about who they are and what they’re made for. In response, the Culture Project trains young men and women to become missionaries of truth—to speak and accompany students in life’s struggles. These missionaries are taught by experts in the fields of mental health, reproductive health, theology of the body, pro-life apologetics, and many more.

Ink Blot partnered with the Culture Project to create a website and messaging that highlight their dynamic presentations on human dignity, self worth, and how living a virtuous life can change the world.

Starting with a messaging, Ink Blot delivered a Brand Messaging Guide to outline the exact words the client can use to explain who they are and what their mission is. The Brand Messaging Guide defines audiences; provides short and long-form one-liners, elevator pitches, and headline options; as well as 25 different keyword phrases to use in marketing materials. The heart of the Brand Messaging Guide is the Brandscript: a 7-part story framework that guides The Culture Project on all their marketing efforts.

From the strong foundation laid with the Brand Messaging Guide, Ink Blot delivered a fun and exciting website with a brand identity utilizing colors and text treatments that convey trustworthiness combined with approachability for students.