Project Overview

We helped reach a new audience and bring awareness to the commercial sex industry. Exodus Cry has been an anti-human trafficking nonprofit since 2008. After years of working to see an end come to human trafficking, they realized the need to expand their mission to get at the root of human trafficking: the greater commercial sex industry and a society that propagates a predatory view of sexuality.

Exodus Cry needed a better way to share their mission and connect with supporters. With the goal of communicating their re-focused mission, we worked to bring their message of freedom to life with an engaging and effective website — resulting in a 64% increase in visit duration.

Since releasing their documentary Liberated: The New Sexual Revolution exclusively on Netflix, their website has served as a powerful tool to reach a brand new audience.